Coffee and Starbucks Essay

Walk several blocks in almost any city in America and you’ll pass at least one Starbucks, if not more. And the same is true for most cities outside of the United States. The Starbucks empire has grown to 6,000 U.S. outlets and about 2,500 international locations. For some consumers, Starbucks is an obsession, and they just can’t begin their day without their cup of Starbucks coffee! In addition, while years ago people used to hang out at the corner candy store, today many people spend considerable time at their local Starbucks. They drink coffee, tea, and/or other specialty beverages, they bring their laptop and wirelessly connect to the Internet, they meet friends to chat, or they meet business associates to make deals. Is there anyone in America, at least old enough to be in kindergarten, who doesn’t know what Starbucks is? Questions Since everybody knows Starbucks, answer the following questions in the Indian context. For example, against question 1 below view the person as an India; and in response to question 4, identify an Indian celebrity. Some search on the internet about Starbucks and what its brand imagery stands for would help you with your answers. 1. If Starbucks was a person, describe the person in terms of demographics, personality, and lifestyle characteristics 2. If Starbucks was an animal, which animal would it be, and why? 3. If Starbucks was a color, which color would it be, and why? 4. If Starbucks was a celebrity (e.g., a sports figure, a movie or TV star), which celebrity would it be, and why? And why was your choice male or female?

Strengths and Weaknesses of the Qualitative Methodology

Cotte’s paper primarily deals with the Economic, Symbolic and Hedonic motives of gambling (2-3). Her method is centered on Ethnographic Participant Observation (1). The study was conducted on a Northeastern casino (10) for 90 hours that was accumulated through 30 visits between October 1995 and March 1996 (9). This critique will concentrate on the analysis of Cotte’s Literature Review, Research Design and Methods and Subjects chosen for the study. Literature Review Cotte’s literature review tackles the economic, symbolic and hedonistic motives of recreational gambling.With an emphasis centered on â€Å"Experiential Consumption† (6) which explains the role of motives in human behaviors and decisions, the paper was able to prove its point that the human drive to gamble stems out from the desire to learn and evaluate the game (12), to have a feeling of a â€Å"rush† (14), to demonstrate self definition such as being a â€Å"variety-seeker, rebel, and casino pro† (15), to fulfill the desire to be a risk-taker (18) and to view â€Å"cognitive self classification† that is primarily achieved through â€Å"interpersonal relationships† (19).Similarly, the study reveals that urge for â€Å"emotional self classifications† are also evident (19); similarly, human competition (20) and communion (21) are also part of the characteristics that were studied. The paper’s main criticism for the author’s literature review is: Cotte, by opting to focus on the hedonistic aspect of gambling has established the claim that recreational gambling primarily is a result of emotion in its most â€Å"barbaric sense† and provides no rational explanation whatsoever on the concept of recreational gambling.Cotte presented eight cells (12-21) which tells the reason in a form of conversation between her (i. e. the researcher) or other people through overheard conversations or observations explaining why people gambl e. It could be significantly noted that Cotte have made various explanations linking the results of the observation and or interview to her related literature; and it appears that those explanations are only liked to the situations wherein there is an emphasis on the hedonistic drive (12-18).The author explained that the feeling of excitement, rush, the unknown etc are the primary reasons why people keep on coming back to the casino and even bringing their families with them to gamble as well (18). However, the paper would like to assert that although the first few cells are significantly linked on the theories that the author used, the last three cells were explained by the author in such an abrupt manner that she suddenly inserts a theory that in no way was she was able to elaborate on her literature review (19, 21).The Utilitarian Theory which definition is not established or discussed at all was inserted and was used to explain â€Å"emotional self classification† (19) an d communing (21) . In virtue of its philosophical roots, the Utilitarian theory was introduced by JS Mill and is commonly known of having this maxim: the greatest amount of happiness for the greatest number of people. However, the paper would want to establish that the author coined a different concept to the theory by equating utilitarianism to â€Å"rationality† which is definitely not the case.The paper acknowledges however that linguistics of course allows convention to give a different meaning to a particular word. However, if this is the case, the author should have at least provided an operational definition on her review of related literature. Research Design and Methods The author’s method is qualitative research focusing on Ethnographic Participant Observation (1). Her data gathering method was done primarily through unstructured interviews (Bailey, 1994) and observation (Holloway, 2002). The paper has two main criticisms: (1) Unstructured interviews are rela tively prone to bias (Bailey, 1994, 195).The unstructured interview wherein the interviewer has the advantages of probing her subjects more has a high degree of possibility to be interpreted in a different manner than what the subjects really intend it to be (195). Also, in comparing the unstructured interview to the structured interview, Bailey argued that â€Å"the mere fact that a highly structured interview has a neatly typed questionnaire is easy to code, and seems to be reliable does not ensure that the information gathered will be superior to that gathered with an unstructured interview† (195).(2) The second criticism of the paper is that observations that are primarily documented through field notes and should be in four types: condensed account, the expanded account, the fieldwork journal, and analysis and interpretation notes (Holloway, 2002, 135). However, it could be noted that the author has made clear on her paper that she only has â€Å"field notes† (whi ch is a generalized note) and â€Å"introspections† (10) for her data gathering. Holloway (2002) by quoting Spradley (1979) on her book explained that it is necessary that all of these field notes should be done by any researcher who will use the Ethnographic method.However, the paper also recognizes the advantages of the unstructured research. It is also noted by Bailey (1994) that most cases reveal that unstructured interviews have the capability of eliciting more favorable responses from its subjects. The fact that the interview is more informal in its setting and is generally friendly, most researchers are able to get the innermost feelings of their subjects that the subjects on the other hand might not consciously realize that they possess.Similarly, the descriptive ethnography method (Holloway, 2002) is capable of presenting an account of a particular behavior on a specific area or industry. Similar on the case of the recreational gamblers in the northeast, the author w as able to present what type of recreational gamblers those people are going in that casino. Cotte’s output as she stated on the latter part of her paper could be grounds for better and improved researches. Subjects of the Study The subjects of the study are randomly chosen.As evident on the research conducted, the author claims that most of the data gathered are from abrupt conversations, overheard conversations and observations. Hence, the paper claims that there is no way that the author could further verify if the same emotions or motives still apply after that particular day or the days after that particular study. Similarly, the context of the study (Holloway, 2002) that is in Northeast America does not allow the study’s conclusion to be extended to other locations or cultural contexts. Conclusion:The paper would say that the author’s attempts to verify that recreational gambler’s motivations in gambling are primarily driven by their hedonistic moti ves are successful. However, there should be enough detail that should be given in terms of the literature’s completeness, further efforts to make the methodology more valid and a more diverse choosing of the respondents. Literature Cited Holloway, I. (2002). Qualitative Research Methods in Public Relations and Marketing Communications. London: Routledge. Bailey K. (1994). Methods of Social Research. New York: The Free Press.

society Essay - 571 Words

Argument: Why You Should Not Smoke Cigarettes nbsp;nbsp;nbsp;nbsp;nbsp;You should not smoke cigarettes because of three reasons: Smoking causes cancer, Smoking is an expensive habit and Smoking also can cause heart disease. Smoking is linked to cancer of the lung, mouth, larynx and esophagus. Smoking is an expensive habit with cigarette packs cost anywhere from three to four dollars a pack, it adds up to a great expense. Also smoking cigarettes can cause a higher risk to develop heart disease. nbsp;nbsp;nbsp;nbsp;nbsp;The first reason why you should not smoke cigarettes is because it causes cancer. According to National Cancer Institute article entitled, Cigarette Smoking and Cancer: Questions and Answers, quot;Cigarette†¦show more content†¦In one month one pack a day can add up to ninety dollars two packs day one hundred and eight dollars. In six months at one pack a day it can cost five hundred and fifty dollars. In six months two packs a day can cost one thousand one hundred dollars. This amount really surprised me, but when I read the article, Twenty good reason to stop smoking from the Cancer Society , it stated that â€Å"At a rate of twenty cigarettes per day a smoker will pay around $3102 per year to support the habit. Over 20 years that is $62,040 which is two cars or a major house extension or your children’s education.† If someone has a small child and they are smoking at the present moment they should look at this quote and take it to he art. The third reason why you should not smoke cigarettes is because it increases your chances for a heart disease. According to American Heart Association website, Cigarette Smoking and Cardiovascular Diseases, â€Å"Cigarette smoking increases the risk of coronary heart disease by itself. Smoking increases blood pressure, decreases exercise tolerance and increases the tendency for blood to clot.† I think heart disease is a great risk for death, smoking increases the chances of someone developing a serious disease, and this is something people should think of before they light up. These are the reasons someone should stop smoking. You can tell someone who smokes all these facts but they must look at the whole picture and tell themselves it is time to quit. I alsoShow MoreRelatedLiterature: Mirror of Society1167 Words   |  5 PagesLiterature: Mirror of Society That literature is a reflection of the society is a fact that has been widely acknowledged. Literature indeed reflects the society, its good values and its ills. In its corrective function, literature mirrors the ills of the society with a view to making the society realize its mistakes and make amends. It also projects the virtues or good values in the society for people to emulate. Literature, as an imitation of human action, often presents a picture of what peopleRead MoreLiving in a Fallen Societies852 Words   |  3 PagesBecause faults in the society lead to its failure.All societies fail, but why? Corrupt leaders, lack of resources, and failure in security can all lead to the downfall of a society. Now not all societies fail for these reasons, but Nazi Germany, ancient India, Rome, and the Glade, a fiction society in The Maze Runner book by James Dashner, have. The are usually many faults in our government and every government whatever type of government it is. Leaders are very important in a society because everyoneRead MoreRomance Love And Society1475 Words   |  6 Pages Romance, Love and Society Love is arguably one of the most overused words in the English vocabulary. People use love as a synonym for sexual desire, for expressing friendly care, or for appreciating inanimate objects. In a romantic date, for instance, one can say â€Å"I love you† to a beloved and, at the same time, say â€Å"I love this meal† in reference to the good food that was served. However, when it comes to love between two people, love or romance is a very powerful abstract force in human natureRead MoreMemories And Its Impact On Society1387 Words   |  6 Pagesworld. The mechanisms at the basis of our memory have always fascinated scholars, and the study of memory has soon shifted from the individual dimension to the collective one. How collective memories define an entire society and the role these have when, due to traumatic events, the society is threatened has been studied thoroughly. It is widely recognized that historical memory plays an essential role in the development of id entity politics but unfortunately also in the rise of ethnic and civil conflictsRead MoreTechnology And Its Impact On Society921 Words   |  4 Pagesits customers lots of convenience as well as hindrance (Kelly 299). Some people believe automation will eventually bring the human society into abyss, while others believe that human should work with these high-tech machineries and bring convenient to the public. However, indubitably from both sides of the fence, the fast growing of automation has totally shape the society today. People today are more likely to enjoy movies such as the Terminator more than other kinds of movies, because they feel itRead MoreLord Of The Flies : Society1406 Words   |  6 Pagesâ€Å"Society exists only as a mental concept; in the real world there are only individuals.† The posed question is if society is controlled by people, or are people controlled by society. Some may argue that society is controlled by people, but if you step into the light is that really the case. If you were to look at society, really look at it, who is being controlled. Its not society itself, sure people affect the directions society turns, but that is a small group of people who represent societiesRead MoreEssay on Indian Society809 Words   |  4 Pageslarge part of Indian society, who are subjected to loss of rights and mistreatment due to their place in the caste system. In the novel QA by Vikas Swarup, a street boy, Ram Mohammad Thomas narrates the events of mistreatment and abuse in no t only his life, but several others characters with the same fate. Throughout the novel, the experiences of Ram, Salim and Nita are told, contributing to the privileging of social, gender and religious marginalisation in Indian society as foregrounded by SwarupRead MoreBuilding Healthy Society2130 Words   |  9 PagesThe peoples of the dominant human societies lost their sense of attachment to the living earth, and societies became divided between the rulers and the ruled, exploiters and exploited. The brutal competition for power created a relentless play-or-die, rule-or-be-ruled dynamic of violence and oppression and served to elevate the most ruthless to the highest positions of power. Since the fateful turn, the major portion of the resources available to human societies has been diverted from meeting theRead More Reflection of Cannibalistic Societies through Diary of a Madman And the Correlation to Todays Society1685 Words   |  7 Pages The meager image depicted by Lu Xun s Diary of a Madman projects an illustration of society that stresses submission to authority, and the ultimate compliance to tradition. Lu Xun battles the idea that society is constantly being manipulated and controlled by the masses of people who know no better than to follow tradition. His story Diary of a Madman gives the representation of a culture that has not only failed, but failed by the cannibalistic nature of humans corrupting them-selves overRead MoreComparison of Industrial and Foraging Societies703 Words   |  3 PagesI normally consider myself to be a person who appreciates simplicity, so my initial reaction to this question was that I would prefer a foraging society to an industrial society. By the time I had finished thinking it through, however, I was less certain of my preference. Four advantages of a foraging society that I find particularly compelling (in addition to â€Å"simplicity,† to whatever extent that assumption is true) relate to human healt h, population control, egalitarianism, and sustainability

Best Writing Paper Explained

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Tesco - Customer Service Essay - 1619 Words

Tesco Ââ€" Customer service Customer service is the most important aspect of any business. Without an adequate relationship with its consumer base, a company is at an enormous disadvantage. Todays world competition is very strong in every kind of businesses. Every organisations must provide high quality products or services in order to survive, however their competitors also providing the same or comparable products or services. An important way to an organisation to get an edge over its competitors is to provide extra service to satisfy and delight their customers, which can retain them and also gain new customers. Therefore the achievement of customer satisfaction must be a major objective in all organisations. To achieve†¦show more content†¦Payment facilities: Customers want the company to provide a variety of payment facilities. (E.g. credit card, cash) so they can pay for the goods easier. Facilities: Customer may need a rest place and toilet when they shop in Tesco. Disable will need a lift and disable toilet. Customer with kids or baby will need some facilities for them. The needs and expectations of internal customers: Information and Assistance: Internal customers need to get the new information about the company and get assistance on employment law in relation to personnel problems. Communication: Employees of Marks Spencer are kept well informed of the performance and objectives of the group through personal briefings, regular meetings and e-mail. Regular stock: They need regular stocks of advertisements, printed forms and to buy stationary and repair. Inter-shop computer: Internal customers want rapid processing of transactions through the inter-shop computer system. Complaints: If they are dissatisfied with the services of head office or regional shops, they need to be able to make a complaint. Services: Internal customers need politely given services. Delivery on time: They want documents that are sent from other offices delivered on time. Training: New workers will be relatively unproductive if they received no job-related training. Payment:Show MoreRelatedCustomer services at Tesco4812 Words   |  20 PagesMethods used by Tesco to monitor if good customer service is taking place. If Tescos know how good or bad their customer service is then they can make improvements where appropriate. Since they are in such a competitive market they must monitor regularly and act fast on anything which needs improving. Tescos is such a big company it will be hard to monitor the customer service in all the stores, but an easy and efficient way of doing this is to use mystery shoppers. This is basically when a researcherRead MoreTesco : Customer Services And Meeting The Needs And Expectation Of The Customers2213 Words   |  9 Pagesorganisation which Tesco and I will link the expectation of client to the organisation and the method they use to provide the Services and meeting the needs and expectation of the customers. How the organisation provides customer services. Tesco is worldwide organisation which is well known in providing services to their customers, the organisation is been operating since the early 1924 providing services to consumers. Tesco provide their services to its customers, there are many type of services that TescoRead MoreA Critical Study Of Service Quality And Customer Satisfaction At Tesco2307 Words   |  10 Pagesstudy of service quality and customer satisfaction at Tesco, Uk. Student: Margeanu Vlad ID: K1122783 Supervisor: Dr. Emmanouil Noikokyris Kingston University Word count: 2042 1 i Content Title 1 i Contents 2 Abstract 3 Literature review 4-6 Methodology 7 Conclusion 8 Action Plan 8 References 9 2 Abstract: The dissertation will examine the service quality of Tesco and how satisfied are customers with Tesco’s customer service. Customer satisfactionRead More Tescos Customer Service Essay1603 Words   |  7 PagesTescos Customer Service Customer service is the most important aspect of any business. Without an adequate relationship with its consumer base, a company is at an enormous disadvantage. Today’s world competition is very strong in every kind of businesses. Every organisations must provide high quality products or services in order to survive, however their competitors also providing the same or comparable products or services. An important way to an organisation to get an edge over its competitorsRead MoreHow functional areas link1130 Words   |  5 PagesIn this assignment I will be discussing how functional areas link with each other within Tesco. The functional areas in any business can’t work alone; they must interact with other departments and have good communications within them. Most functional areas in Tesco deal with external people or organisations, these are called external links. For example, suppliers, which are usually contacted by the purchasing or production function to make orders; the RD department then contacts specialist suppliersRead MoreCustomer1411 Words   |  6 Pagesa successful company should focus on its products and profits. But now, marketers tend to regard satisfying customer needs as one of the key elements of achieving success under contemporary marketing environment where is filled with fierce competition. This indicates that many firms nowadays always attempt to identify customer needs and concentrate its production and strategies on customer demand in order to survive in the market. This essay will firstly clarify the reasons behind the trend, whichRead MoreStakeholders Of A Business Organization1120 Words   |  5 Pagesthe sales. Workers want to work to earn high wages and keep their jobs. Employees are an important part of T esco as they are the company backbone, it is important that Tesco employees are kept happy and highly motivated within work to provide the customers the best possible customer service. †¢ Managers- The managers take care of the employees. Managers are concerned about their salary. Tesco have managers to keep employees in order and make sure they know their specific job duties. External Stakeholders:Read MoreD1 Evaluate the Influence Different Stakeholders Exert in One Organisation1461 Words   |  6 Pagesgoing to evaluate the influence that stakeholders exert on Tesco. I will be evaluating the following stakeholders: customers, employees, shareholders, suppliers, the government and owners. The first stakeholder I am going to evaluate is customers which are external stakeholders. Customers contribute to profit levels and turnover through buying products and services. People are stakeholders in a company for financial reasons, customers do not want to have to spend an excessive amount of money toRead MoreThe Success Of Tesco And The Uk Supermarket Industry1143 Words   |  5 Pagesit is based upon capturing market share in the best possible manner to enhance the brand appeal and acceptance in the long run. Tesco is one of the largest supermarket chains in the UK, with a huge brand presence. It has introduced loyalty schemes that have been successful in attracting customers, along with enhancing the brand’s appeal and success. The success of Tesco is well known along with the fact that the brand lacked success in gaining the top position in the supermarket industry, when itRead MoreTescos Functional Areas1270 Words   |  6 PagesFunctional areas In all companies there are many different tasks which need to be carried out regularly, in order for the business to reach its aims and objectives. Stock needs to be brought, the bills and finances need to be controlled, and customer service issues dealt with and so on. In a small organisation one or two people may do all the jobs, whereas in a large organisation people have to be specialized in many different individual tasks. In a large company it is easier to identify the separate

Outline and Evaluate Types of Attachment free essay sample

‘Strange Situation’ study aim was to investigate what type of attachment the infants had to their caregiver. Therefore, Ainsworth used 12 to 18 months infants in an experiment to test this. Ainsworth had several conditions to allow the observer to identify what reaction the infants are showing and hence, which attachment type. In a play area room, the infant and mother spent some time playing, suddenly the mother leaves (reaction of baby will be observed), then she will come back and reaction of the baby will be analysed again. Then a stranger will enter the room (analysing the infants reaction and behaviour), then mother leaves (analysing the infant reaction and behaviour) and mother enters again. Ainsworth found that there are three types of attachment, 70% were secure attachment, 15% insecure avoidant and 15% insecure ambivalent (resistant). In evaluation, psychologists argue that Ainsworth study is very reliable, as the study has been replicated in several countries and similar results have been found. We will write a custom essay sample on Outline and Evaluate Types of Attachment or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page For example Van Ijzendoorn and Kroonenberg (1988) conducted a Meta analysis and found that attachment can be seen universal and in all countries secure attachment was the main attachment. However, critics also criticise that insecure avoidant and ambivalent has been different levels in different countries. Therefore it can be argues that Ainsworth study is not reliable as it doesn’t give the same result when replicated. In addition, the experiment has high ecological validity as it very likely that the infant will be in circumstances were it will left alone and meet strangers, therefore can be easily related to real life. However, it is also arguable that that the departure of the mother in a strange place can be very stressful for the infant. Therefore, some psychologists argue that conducting the experiment in the infant’s home can cause less stress and can be a suitable solution, like Schaffer and Emerson used in their study of attachment. Furthermore on this evaluation, Kagan argued that Ainsworth theory emphasis the role of mother too much and ignores temperament of the baby such its personality. In conclusion, the study has been well done both reliability and validity high, allowing the study to be accurate and showing the types of attachment successfully. Even though they are some limitations I believe that these limitations do not affect the findings, and are only mild limitations. (My teacher gave this 11/12 and said that in my evaluation I should include the BPS.

Organizational Change Essay Example

Organizational Change Paper Organizational Change Slide 1 Organizational change is a process that is geared towards the pursuit of becoming better. These changes can be brought about by different factors. To fully grasp organizational change, it is a structural method that involves change in both process and concept. Change at the process level refers to the procedural shift in achieving the desired outcome, while change in content refers to the descriptions of the changes that an organization has actually undertook (Barnet Carroll, 1995). Nine Reason’s for Organizational Change Slide 2 The need for change can be brought about by different reasons. Robert W. Swaim in his article suggested nine reasons organizations need to change. The first reasons is crisis, this can come in different form: political, social, financial, religious and the like. Second to the line is Performance Gap, this happens when the vision mission and goals of an organization is not met, then the need to do organizational change is vital. Third reason is New Technology, the advance of new technology which brings positive impact to the company can be a great reason for change. Fourth reason is Identification to Opportunities, competition in the field can bring about the need to undergo organizational change. Fifth reason is Reaction to External and Internal Pressures, management and employees can impact internal change, while clientele, competition, change in government regulations, shareholders, financial market and the like are examples of external pressure. Sixth reason is Mergers and Acquisitions, when organizations are merged or an organization is acquired or reacquired, then the need to revamp the process and content is helpful for the company. We will write a custom essay sample on Organizational Change specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Organizational Change specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Organizational Change specifically for you FOR ONLY $16.38 $13.9/page Hire Writer Seventh reason is Change for the Sake of Change, administration turnover can cause organizational change. New administration would most likely want to prove something and so they change for the sake of change. Eight reason happens when new engineering fads bloom and the company think it sounds good and so they implement the change. The ninth reason is Planned Abandonment, this happens when an organization abandon products, market, resources, in exchange to new opportunities (Swaim, 2011). Many nursing homes still uses paper charting and papers are prone from getting burn and risk of being read by any unauthorized individuals. Due to the fact that the process of electronic charting has started, other nursing home will have to re-evaluate their mission and vision in order to move toward change. Using computers at work allows nurses to do their job efficiently and safely. Many patients and their families are gearing towards the advancement of new technology to be able to deliver safe and effective health care. Identification of opportunities brings competition to the market which allow patients to better options. The health care government and patients can also put pressure to healthcare organizations to improve their services. The desire for change can impact the lives of many patients which are always re-evaluated for its effectiveness. New administrators can facilitate this change at any time they want with stakeholders in mind. New opportunities arise causing better health services and new creating technology to change the way health care system work. Statistic of EMR Use Slide 3 The table presents the data from Center for Disease Control and Prevention (CDC) in the United States. It reflects the trends in percentages of office-based physician with EMR/EHR systems from 2001-2012. In the 2012 survey, 10,302 physicians participated in the survey. It can be gleaned on the graph that a decline in the use of EMR/HER is observable since two years from 2011. This decline can be attributed to the lack of knowledge and training in the use of the system. However, EMR/HER system has gone up higher starting the year 2004 to present. It can be observed from the graph that from 2011-2012 has the highest percentage compared to the rest of the year gaining roughly about 14. 8 percent from 57% t0 71. 8 % (Hsiao, 2012). Advantages of EMR Slide 4 As America’s hospitals venture farther into the electronics age, nurses are beginning to recognize the benefits the Electronic Medical Record (EMR) provides both to their patients and their profession (Orlovsky, 2005). It provides fewer medicals errors by reminding the staff when the next medication is due, better patient plan of care, and improved patient safety such as falls and pressure sores (Furukawa et. al. , 2011). Electronic medical records can also improve quality care for patients due to accessibility of the whole interdisciplinary team for faster delivery of health care service (Furukawa et. al. , 2011). Paper records increases risk being burned and submerged into water. Organizational Change Essay Example Organizational Change Essay Organizational Change Slide 1 Organizational change is a process that is geared towards the pursuit of becoming better. These changes can be brought about by different factors. To fully grasp organizational change, it is a structural method that involves change in both process and concept. Change at the process level refers to the procedural shift in achieving the desired outcome, while change in content refers to the descriptions of the changes that an organization has actually undertook (Barnet Carroll, 1995). Nine Reason’s for Organizational Change Slide 2 The need for change can be brought about by different reasons. Robert W. Swaim in his article suggested nine reasons organizations need to change. The first reasons is crisis, this can come in different form: political, social, financial, religious and the like. Second to the line is Performance Gap, this happens when the vision mission and goals of an organization is not met, then the need to do organizational change is vital. Third reason is New Technology, the advance of new technology which brings positive impact to the company can be a great reason for change. Fourth reason is Identification to Opportunities, competition in the field can bring about the need to undergo organizational change. Fifth reason is Reaction to External and Internal Pressures, management and employees can impact internal change, while clientele, competition, change in government regulations, shareholders, financial market and the like are examples of external pressure. Sixth reason is Mergers and Acquisitions, when organizations are merged or an organization is acquired or reacquired, then the need to revamp the process and content is helpful for the company. We will write a custom essay sample on Organizational Change specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Organizational Change specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Organizational Change specifically for you FOR ONLY $16.38 $13.9/page Hire Writer Seventh reason is Change for the Sake of Change, administration turnover can cause organizational change. New administration would most likely want to prove something and so they change for the sake of change. Eight reason happens when new engineering fads bloom and the company think it sounds good and so they implement the change. The ninth reason is Planned Abandonment, this happens when an organization abandon products, market, resources, in exchange to new opportunities (Swaim, 2011). Many nursing homes still uses paper charting and papers are prone from getting burn and risk of being read by any unauthorized individuals. Due to the fact that the process of electronic charting has started, other nursing home will have to re-evaluate their mission and vision in order to move toward change. Using computers at work allows nurses to do their job efficiently and safely. Many patients and their families are gearing towards the advancement of new technology to be able to deliver safe and effective health care. Identification of opportunities brings competition to the market which allow patients to better options. The health care government and patients can also put pressure to healthcare organizations to improve their services. The desire for change can impact the lives of many patients which are always re-evaluated for its effectiveness. New administrators can facilitate this change at any time they want with stakeholders in mind. New opportunities arise causing better health services and new creating technology to change the way health care system work. Statistic of EMR Use Slide 3 The table presents the data from Center for Disease Control and Prevention (CDC) in the United States. It reflects the trends in percentages of office-based physician with EMR/EHR systems from 2001-2012. In the 2012 survey, 10,302 physicians participated in the survey. It can be gleaned on the graph that a decline in the use of EMR/HER is observable since two years from 2011. This decline can be attributed to the lack of knowledge and training in the use of the system. However, EMR/HER system has gone up higher starting the year 2004 to present. It can be observed from the graph that from 2011-2012 has the highest percentage compared to the rest of the year gaining roughly about 14. 8 percent from 57% t0 71. 8 % (Hsiao, 2012). Advantages of EMR Slide 4 As America’s hospitals venture farther into the electronics age, nurses are beginning to recognize the benefits the Electronic Medical Record (EMR) provides both to their patients and their profession (Orlovsky, 2005). It provides fewer medicals errors by reminding the staff when the next medication is due, better patient plan of care, and improved patient safety such as falls and pressure sores (Furukawa et. al. , 2011). Electronic medical records can also improve quality care for patients due to accessibility of the whole interdisciplinary team for faster delivery of health care service (Furukawa et. al. , 2011). Paper records increases risk being burned and submerged into water.